She created the website Worth Not Waste with a goal of promoting low waste living and ethical fashion in a way that is attainable, intersectional, and based on science. Melissas sister, Jasmine, worked as a model after graduating from high school, bringing her own food to photo sessions and eventually starting a meal delivery service, which Melissa followed. KATIE ROBERTS @sustainabilityinstyle (20.4K), 61. SEDONA CHRISTINA @sedonachristina (45.8K), 37. But those at the top of the rankings are few and far between, as the top 3 have already reached twice the brand value of those in the places four to eleven and even 20 to 100 times the value of those in 20 to 25th place.. Out of the total population of Germany (83.89 million in January 2022), 78.02 million people use the Internet and 29.85 million use Instagram, making the level of Internet penetration in Germany 93% of the total population. Influencer agencies benefit from the expertise of eco friendly influencers as they bring valuable insights into the latest trends in sustainable living. The 18- to 24-year-old, mainly interested in friends and family (38.2%) and toys and children (21.7%). The impact of these influencers can be seen in the way 'fast fashion' chains begin to reposition themselves. Sustainability influencers Instagram use their platforms to share stories, thoughts, and advice on living more sustainably, from green fashion tips to composting at home. Through her account, Lesswaste_birdie, she aims to raise awareness on important environmental issues and to share her own experience of living a sustainable lifestyle.. Jazmine Rogers is a San Diego-based, Black-Mexican YouTuber and sustainable fashion and lifestyle influencer. With more than 15 years of experience in communication and sales, he is a Senior Manager at RWE, one of the main German suppliers of electricity. Sustainability influencers Instagram are also very popular because they offer valuable advice on how to make our world a more sustainable place. Tara also offers business coaching attara-mckenna.com. Natalie @sustainablychic - a blogger and influencer that helps her readers to build a more conscious wardrobe. VALERIA HINOJOSA @waterthruskin (173K), 9. The pair are 20 years old and want to use social media to draw attention to things that [they] care about, as they told STERN, the German online magazine, in an interview. The Bielefeld-based influencer has 4.68 million followers on YouTube, 3.5 million on Instagram (engagement rate, 6.88%) and 3.1 million on TikTok (engagement rate, Piebaldism, a type of albinism, and Borderline, openly talks about these afflictions on social media. With her background in science education and expertise on zero waste and sustainable living education, she aims to bring a unique approach to environmental issues. Furthermore, this strategy helps create trust between the brand and its consumers by allowing them to connect with real people like eco friendly influencers who genuinely care about the environment. Germany has been called the worlds first major renewable energy economy. Her three-ingredient organic cleaning product received funding on Kickstarter and was sold both online and at wholesale outlets around the country. Being relatively new in the low-impact journey, shes slowly changing her lifestyle to reduce her carbon footprint on the planet. Karishma runs an Instagram page @_makeearthgreatagain, where she voices out her concerns about climate crises, plastic pollution, and other related environmental and social issues. Find out everything you need to know about Germanys top 10 influencers in 2022. take a look at Instagrams statistics, as, is one of the most popular social networks with over two billion monthly active users (MAUs) and 500 million daily active users (DAUs). MONIKA POPPY @sustainabilityiscool (15K), 70. Upon his quest for organic peanuts, he came across what was soon to be Green & Black's - organic cocoa. Influencers with a purpose Some infleuncers are more discerning. When I was five I was already rescuing toads from the road. Influencers are using social media to inform and promote positive #sustainability messages. Francesca created her blog, Ethical Unicorn, to chronicle her journey to low waste living and conscious consumerism. Sustainable Brands '22 is the global event for regenerative brands and leaders. Manju and her younger son founded Sarvodaya Institute, a Non-Profit corporation whose mission is to support people in remembering their role as caregivers and lovers of our collective EarthBody, through the practice of gardening and farming andprovide food and create habitats for other species, like butterflies, bees, and other wildlife that might visit in the suburbs. While she still muses about traveling, she now covers restaurants, hotels, shops, major attractions, and more that promote a sustainable mission and leave the world a little greener. those at the top of the rankings are few and far between, places four to eleven and even 20 to 100 times the value, Out of the total population of Germany (83.89 million. Her style is really down-to-earth and inspires her followers to dream big. Sustainable lifestyle blogger, and one of the best environmental influencers, Lottie, learned about sustainability first from a friend who is deeply passionate about it. With more than three million followers, she is one of the most successful female influencers in Germany. Holly runs her Instagram account @hollyrose.eco and her blog HollyRose.Eco, where she writes in a way which enhances [her] readers nature relatedness, encouraging relationships of reciprocity with all living things.. Misty Foster, one of the most famous environmental sustainability influencers in 2022, who is popularly known for her previous vlog, Misty the Travel Muse, has always been an avid traveler. The audience of the Rostock-born and Berlin-based influencer is mainly male (67.7%), interested in sports and fitness (32%) and TV and film (28.9%). Creating a green and sustainable future: Presenting three influencers who use their platforms for this. When her highly stressful job as a law practitioner had taken a toll on her health, Abby Cannon decided to leave the legal profession to pursue a degree in Nutrition. Manuela Barn, a Colombian-American content creator, speaker, one of the top sustainability influencers, and environmental activist, began her journey to sustainability in 2015, after her world travels exposed her to undesirable environmental degradation caused by plastic pollution. Phil Torres @Phil_Torres 5. Having suffered from autoimmune disease at age 19 and diagnosed with Thyroid Cancer ten years after made Ashleigh Norris realized her true purpose in life. Fully committed to sustainability and future-oriented is Kerstin, a member of the Senate at the German Fraunhofer Institute. Follow along to keep up to date with the latest industry trends and network with industry professionals. They are often experts in their field, and they use their Instagram platform to educate others about the importance of sustainable practices. Find top Instagram influencers in Germany. Volkerhas been a Professor for Renewable Energy Systems at HTW Berlin for 17 years. We're currently tracking a total of 85,533 influencers in Germany with between 1,000 and 10m followers. 197-213 Oxford Street, Since her early childhood, she has been taught to love nature and appreciate its beauty. She also received several recognitions and awards for her academic excellence and research contribution. Context found that LinkedIn generates significantly more engagement than Twitter, and that some companies are successfully . But eventually she no longer felt at ease with unethically produced garments. Green women influencers share their knowledge, skills and experiences with their followers. Christine has been making her skincare products for over 10 years and her own make-up for over 3 years. Jhanneu has partnered with several trusted brands that promote ethical and eco-friendly products. Kate advocates for a lifestyle that respects and protects people and the planet. "The research, conducted with three other colleagues, consisted of seven experiments involving more than 2,000 American and Chinese participants. His followers are both female (49.10%) and male (50.9%) while his target audience is also mainly between 18 and 24 years old (54%). It is all the more relevant these days as a growing number of consumers are becoming environmentally conscious and are looking up to role models who have a real passion for environmental sustainability. Just sustainability is a concept that emerged from the environmental justice movement, which seeks to address the disproportionate burdens of environmental . Sustainability influencers have the upper hand in introducing a brand or product to their followers. The first Sustainability Social Media Ranking from sustainability communications agency Context, looked at how 100 companies use Twitter to communicate sustainability messages.In a new report, Context analyzes how companies use LinkedIn for sustainability communications.. The two girls main followers are women (76.1%) aged between 18 and 24 (53.2%). For the last few years the couple have lived on an old farm in Brandenburg to experience how nature works. In addition to this educational content, sustainability Instagram influencers may also spotlight individuals or organizations who are making a positive difference in the world with their efforts toward sustainability. Find out who is the #1 Instagram creator in 2023 and get a list of the most popular Instagram accounts. Rachael Wagstaff is the woman behind the Instagram account @simply.living.mindful. Please review the details and accept the service to see this content. She took to Instagram her personal views about becoming sustainable, believing that no one is perfect at being completely sustainable ALL the time. Besma Whayeb is a London-based ethical lifestyle blogger, and one of the best environmental influencers, documenting modern conscious choices. Sustainability is a megatrend of the 21st century. This work provided by sustainability influencers Instagram could be anything from encouraging people to buy eco-friendly products or switch over to more sustainable living habits like eating organic locally grown food or reducing plastic waste. Influencer marketing has become a powerful way for brands to reach out to their target market. It calculates that the total 8.6 million registered footballers in these countries generate a cumulative 39.5bn in positive economic, social and health impacts. Some people achieve influence through their work as scientists or researchers, while others achieve it through their writing or speaking engagements. Additionally, eco friendly influencers help companies reach a larger segment of potential customers who identify with sustainability values and emphasize ethical consumption practices which is often a key priority of many businesses seeking eco-oriented partnerships. The other top 4 brands were Google Cloud, SAP, Microsoft and LG Electronics. Please review the details and accept the service to see this content. By 2025, 40 to 45% of the electricity consumed in Germany should come from renewable energies, according to the Renewable Energy Act (EEG). When they learned about the harmful effects of plastic that are present in most beauty or body care products, the twins began creating their own. This picture-perfect medieval city is celebrating its 900th anniversary, but its innovative design makes it one of the world's most sustainable and liveable cities. As a creative, author, certified health coach, and Green Dreamer podcast host, Kamea is on a mission to encourage people to expand their views of wellness to include collective healing, ecological regeneration, planetary healing, and social justice. Luca started his internet career with gaming videos that he publishes on his channel that was initially called ConCrafter, but has since been renamed Luca, Luca and finally laserluca. Kate Nelson is a sustainability influencer based in New South Wales, Australia, who is renowned for her zero-waste advocacy and plastic-free lifestyle. With more than a decade of experience in the renewable energy sector in various regions, he now counts with his own PV company. "I want to make people aware that they should reflect on their behavior and I'd like to use my reach for that." Berlin, Germany. Kate firmly advocates conscious consumerism and is a huge fan of preloved items, DIYs, and supporting local businesses. And experts say that influencers' paid recommendations often run counter to the most basic sustainability rule of all: we can't shop our way to a better world. Shae hopes that, through her blog, she can empower women to be more conscious about their purchasing decisions without sacrificing beauty or being their best selves. For many of us, 2020 is the year we've made the resolution to do our small part to contribute to a more sustainable way of living. During this event, people all over the world turn off their lights for one hour to raise awareness about climate change. Furthermore, sustainability Instagram influencers with highly engaged audiences (e.g., average likes per post or comments per post) have been known to garner much higher returns than those without active participation from their followers. Monika Poppy, one of the most famous environmental sustainability influencers in 2022, is a well-known sustainability influencer, public speaker, and consultant who has been cited as one of the UKs Leading Environmentalists by Forbes. ELIZABETH TEO @zerowastecutie (28.8K), 53. Over time, she changed the name of her blog to Ecological.ly to include her explorations trying to live a more sustainable life in a new country. Her IG feed is packed with tips on how to reuse common household items like toilet paper rolls. They present facts and give advice on minimalist, conscious consumption and waste prevention and also recommend shops with ethical fashions. Connie Cao is Melbourne-based travel, lifestyle, home & sustainable living blogger, photographer, and influencer. We want to mobilize people with hands-on activities, such as the garden/balcony award. From influencers and podcasters to transport activists and bakeries - never before have so many different people taken part in the German Action Days on Sustainability as this year. Their second book collaboration was named Good + Simple and was released in 2014. She is currently taking MSc inSustainability andBehaviour Change at the Centre of Alternative Technology (Wales). Top Voices is a series of lists that have been . MADELEINE OLIVIA @madeleineolivia (87.6K), 22. Shes also passionate about social justice issues like the need for representation especially women of color, systemic change towards a circular economy, environmental racism, and mental health awareness, and much more. Andrea Funk reports on fashion and beauty, travel and interior, DIY, hotels and cats. Her cosmetic beauty products are made from all-natural, simple ingredients that are both safe for the body and the planet. He often partners with organizations like WWF to promote sustainability initiatives. Stefanie Giesinger (@stefaniegiesinger) is the most popular German fashion influencer on . Discover the top ranked instagram influencers in in Germany by using this free Influencer Audience search tool. Today, they reach 18.9M people on Instagram, over 900K on Youtube, and 13.6M followers on TikTok. The good news is that sustainability is no longer just an environmental issue. After a decade of experience in the European Commission, advising the German government on EU aspects of the energy transition, he settled in Berlin to lead the European work programme for Agora Energiewende, an independent organization with the commitment to climate action. Tara began her low waste journey back in 2017. She curates select brands, research, guides, and practical tips to help empower you to make lifestyle choices that are kinder to people and the planet. Since Marie Nasemann reached third place in the TV talent show Germanys Next Topmodel in 2009, she has come to know the fashion industry very well. Her followers are mostly women aged between 18 and 24 (70%) and are enthusiastic about the topics of friends and family (37%) and sports and fitness (24.6%). He has a business background and focuses on the different strategies of renewable energies and developments such as digitalisation in the field. ABI STEPHENSON @theeecogoddess (18.8K), 63. She also runs a blog, Simple(ish) Living, where she posts some recipes, DIY stuff, and reviews of low waste or ethical products. When it comes to the sustainability journey, Destiny, one of the best environmental influencers, chooses progress over perfection. MANUELA BARON @thegirlgonegreen (32.9K), 44. 3. andysparkles.de. The decisive factor could be their constant presence online: 70% of all 16-to-24-year-old Germans encounter influencers on social media every day regardless of whether they click on their links consciously or by chance. Numerous German bloggers, Youtubers and authors offer advice and inspiration in their contributions on issues like ethical fashion, zero waste and conscious consumption. Although she believed that going 100% zero waste is hardly attainable, she tried to get as close to it as she can by producing as little waste as possible and only buying secondhand clothing or sustainable fashion items. With a basis on digitalization and big data, tetraeder solar was founded, which has the focus on survey and prognosis of renewable energy potentials, as well as the use of these results for different sectors. She is the CEO of BrushwithBamboo, an eco-friendly company that sells the worlds first plant-based bamboo toothbrushes, travel cases, and other oral care products. As role models, Sinnfluencers try to motivate their followers to shape a better future. Their second book collaboration was named Good + Simple and was released in 2014. Robert also has a PhD in political science. British sustainable lifestyle influencer and blogger Jessica Perkins, ,one of the best environmental influencers, is an avid supporter of ethical fashion and buy local movements. Influencers are individuals with a high profile on social media. 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