Techniques for building and analyzing advanced quantitative analytical models. Our personalized curriculum that boasts two different specialities sets the USC MS in Marketing Program apart from other MS in Marketing programs by capitalizing on the depth and breadth of course offerings at the Marshall School of Business and the University of Southern California. Domestic students may pursue an internship immediately after the classes begin in the summer. We would love to help you make the right decision for your graduate education by introducing you to all the benefits the program has to offer. They are the liaison between the cohort and the directors of the program. Ready to register for classes? In order to meet the standards of STEM certification, students on the Analytics Track must complete 21 units of required courses, leaving 9 units (or three classes) of electives. Our MS in Marketing students come from many different backgrounds, but share a common goal of acquiring the advanced skills needed to enhance their current and future careers in marketing. International applicants who did not spend four years completing a bachelors degree at an American, British, Canadian or Australian college or university must submit TOEFL, IELTS or PTE scores. Integrates insights from various fields (e.g., psychology, sociology, policy) into discussions about business, individual wellbeing and societal welfare. D class assignments for undergraduates available in HOH; Phone: (213) 740-5033. BUSINESS (UNDERGRADUATE) - Non-Marshall students may enroll in up to three (3) courses prior to be ing admitted to a Marshall major or minor. You'll learn to ask the right questions and determine the most relevant data for improving sales, market share, and margins. Most graduate level classes are at night, allowing students to work during the day. Meet the Student Advisory Council of the MS in Marketing program. U1no0TT>f"p;zRs?SiV 8'PQi*qq@zV. X!r{)s[/A;C@kCzD9P;gS]/#`8k #kWk4q,{yqq\`18av=aEC5\%])+PViv }3"?1[>UgJ"|!57$!W '- registration begins 3/1 . )b"4F\> =b'/a(h{S~| B)t MKT 402 - Introduction to Marketing Analytics - Fall 2021 Note: this syllabus is tentative; it will be updated throughout the semester. Smeal Chair Professor of Marketing Office: 482 Business Bldg., Phone: 863-3559, E-mail: HansBaumgartner@psu.edu Office hours: T/TH 9:00-10:30 or by appointment Course objectives: This course will provide you with an introduction to marketing analytics. endstream endobj startxref 1>)k60>9_W`][Ll h$lUp\lB{q.`]lQuBCht8{? The program is uniquely designed to hone analytical, digital and innovative marketing skills and to help you build comprehensive marketing expertise that can be applied to domestic and global businesses. Students get access to a dedicated team of passionate career experts through the Marshall Graduate Career Services (GCS) Department. , etc. * Must be taken in the first term/semester or prior to admission. A complete application includes the online application form, official test scores, essays, an application fee, two letters of recommendation and official transcripts from all institutions of higher education attended. The Master of Science in Marketing Program begins in late May each year. This allows for more effective development, enhancement and refinement of marketing techniques that are so critical to the success of local and global businesses. Theories and applications of consumer behavior in marketing; psychological, social, cultural and ethnic factors influencing consumer behavior. 472A Marketing Strategy and Policy Strategic marketing decisions, including development of marketing objectives and strategies and implementation of these strategies through pricing, channel, promotion, and new product decisions. Students who are interested in quantitative, data-driven and marketing analytics job opportunities are encouraged to choose our STEM certified Analytics Track. Fall 2022 TERM 20223. The Master of Science in Marketing Program prepares you to unleash the next generation of great ideas into the world. Education. - Personal commitment throughout the program. HSMo@+SR%SGB`j63o7n1p(>8F0I# (d&BX m#7kfSo8k5}f.O)89)0hJXfe9Zq">D"w*PFU+O/9Ij{;_I1IG''+&'0%PJ6-#CDn]J0Gr(JH! View Master of Science in Marketing Analytics and Insights program information and degree requirements in the Academic Catalog. 112 0 obj <>/Filter/FlateDecode/ID[<5B51D8489913FBB8A68FF03841D33C62><21B3693564660E48A699BDE214232826>]/Index[102 24]/Info 101 0 R/Length 67/Prev 252787/Root 103 0 R/Size 126/Type/XRef/W[1 2 1]>>stream endobj marketing data and analytics to make business recommendations and decisions. Involves market research and implementation planning. ) USC Trojan Network includes 450,000 alumni and Marshall Network includes more than 90,,000 alumni all over the world. Dr. Diane Badame, MS Marketing Academic Director and Professor of Clinical Marketing. Advertising, Marketing, and PR; Architecture, Construction, and Design; Business Management and Administration; Computer Science and Information Technology; 1 0 obj Marketing Analytics Spring 2016 Professor: Lan Luo, Ph.D. in Business (Major: Marketing) Office: Hoffman Hall 615 Telephone: 213-740-2497 E-mail: lluo@marshall.usc.edu Mailbox: Accounting 306 Office Hours: M W, 3:00 - 3:50pm, and by email for an appointment Required Course Materials: 1. 153 0 obj <>/Filter/FlateDecode/ID[<7DFAEF88CA2231037C28F1BF9BB34411>]/Index[132 38]/Info 131 0 R/Length 107/Prev 339176/Root 133 0 R/Size 170/Type/XRef/W[1 3 1]>>stream If you're curious about how data informs . Duplicates credit in the former DSO 566. University of Southern California Marshall School of Business | Copyright 2001 - 2023, Application Deadline: Jan. 20, 2023 (International students final deadline), Exam Deadline: Jan. 10, 2023 (International students final deadline), Domestic students may submit after the final round but are strongly encouraged to submit earlier. At least two years of full-time work experience is preferred. hX[o8+~b{iDvnGBT=!PTQ}n>>;)I(aJ9<51! Contact: We would love to tell you more about all things that SAC does. xHF~NG:KeJlUx*p_9/^=-*() Kbv@1A(gp#{~gaJ?7w0@Lu9c2XtGVwVN"KK NC4Gk2".=.cV7X%xUE;bFxveI/HXJJUx#/I@}R*/CnTfVy7^$t|FPKfp-ar,HJ2>gSV#C)JjP\H hY*HABC9wA Students may pursue an internship while pursuing the MS in Marketing degree. BUSINESS (GRADUATE) - Business students may register using USC Web Registration. - Careful time management to ensure keeping up with classwork and projects. % Additionally, you can connect with the president of the SAC on LINKEDIN. 132 0 obj <> endobj <> We will discuss causal analysis, survey analysis using regression, textual analysis (sentiment analysis), and network analysis. The Master of Science in Marketing Analytics (MSMA) is a STEM designated program designed to provide students with advanced and highly demanded training. ?=~B,7~?B_ MKTG 612 Marketing Analytics Spring 2021 (4 Units) W 6:00-10:00 pm (Online :tKtaY030gF" {*Fcnr{YF'gm>5oiY4ESLoY{fATa+S4\Exp-pl fu. bmP"]_CLL`]@Mg`x 8 Role of advertising in the marketing mix: determining objectives, strategies, and plans from situation analysis through research and creative processes, media selection, and sales promotion. f0H:L`x ! These electives are offered by the Marketing Department (MKT) or Data Sciences and Operations (DSO) Department. ^J~ywpR >F 4` * 735 0 obj <>stream Learn foundational skills and gain an in-depth understanding of Google Analytics and marketing analytics. <>/XObject<>/ProcSet[/PDF/Text/ImageB/ImageC/ImageI] >>/Annots[ 11 0 R 14 0 R 15 0 R 16 0 R 17 0 R] /MediaBox[ 0 0 612 792] /Contents 4 0 R/Group<>/Tabs/S/StructParents 0>> F-1 students in this position may be able to recruit for unpaid internships if the company does not require CPT authorization, but paid internships will not be possible. Issues about why new products fail and how brand images are managed in the marketplace are discussed. Insights gleaned from marketing analytics can enable organizations to improve their customer experiences, increase the return on investment (ROI) of marketing efforts, and craft future marketing strategies. cJdk VHe0V;WVi The Master of Science in Marketing with a concentration in Marketing Analytics provides the foundation to build the expertise and skills necessary for the future of marketing. USC Schedule of Classes Summer 2023. classes begin 5/17. Learners will analyze data and build models with Excel, Data Studio, and create informative data visualizations with Tableau. Please visit all the sections of our website to learn more about the program and return frequently to see the new offerings and program updates that we promise to make on an ongoing basis. Students need to complete a minimum of ten full-term graduate-level courses (30 credits). endobj Our students become the members of one of the strongest alumni networks of the world The Trojan Network. 1 0 obj MS in Marketing Students study from world renowned faculties. 664 0 obj <> endobj An introduction to the changing world of a connected consumer. GMAT or GRE scores are required. A minimum of 30 units is required for the MS in Analytics degree Required courses: 12 units Elective courses: 9 units MS Students may also choose to take as electives, courses from other USC Departments such as Computer Science, Data Science, or from other USC School. Javascript is currently not supported, or is disabled by this browser. 0 Presentations by faculty, visiting researchers, and advanced students. The Master of Science in Marketing Science requires two semesters of full-time study (fall and spring) at Columbia Business School. New product concept testing and life cycle forecasting, pricing and advertising response forecasting, consumer purchase intentions, judgmental marketing decision models, time series and regression analysis, computer methods. Mission: To assist, inspire and motivate each member of the cohort of the MS in Marketing program at USC and make sure that they get the most out of their wonderful experience through networking, learning and having fun. Independent research beyond normal course offerings. #S84u>I^j:&EnC#q!. %PDF-1.6 % Marketing Analytics (3.0 units) Applications and models of marketing-related data analyses to the development of data-driven marketing strategies and making data-driven marketing decisions. Marketing analytics enables marketers to measure, manage and analyze marketing performance to maximize its effectiveness and optimize return on investment (ROI). endobj jh` ~;@?ifc1(Y1hv'io;Zj[2g$\zg}c>|-ES^xm>F^wb8qN ../8:If^IlSQL/ )SNYSVpGb{6&=BY?Q2w6hM"e#V|zN. 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