Rather than just talking about it, we decided to launch a product. Having completed their pitch, the two founders go on to pass out a tray of samples to each of the sharks. You have permission to edit this article. The brainchild of Katherine Thomas and Ashley Thomas, Mush ultimately came to be through their mutual love of food. Just five years since its debut, MUSH pulls in over $20 million in sales annually, according to the company. You can find Mush products at various leading stores, including Whole Foods Market, 7-11 stores, and CVS locations. At the time of the shark tank appearance, Mush was valued at around $300,000. Ashley Thompson and Kat Thomas co-founded Mush Oatmeal in 2015. Your new password will then be emailed to you. As part of our conversation, Thompson spoke about her background prior to launching MUSH and what motivated her and co-founder Kat Thomas to innovate within the oatmeal category. Ash and I have also talked about a "shmudie," which would essentially be a protein smoothie. And it doesnt affect the flavor. Mush is made using just eight ingredients, all of which are natural and rich in protein and fiber. The one thing we came back to is that were about this broader vision. On a mission to combat Americas love affair with sugar, they let the sharks know that they are seeking a $300,000 investment for 10% of their company. Incredibly high in antioxidants, the chocolate-flavoured oatmeal snack proves to be popular among the sharks. In short, Mark Cuban has ticked all the right boxes as the company will undoubtedly grow over the years. I love to go all out with my overnight oats, so I think even though MUSH is truly tasty, it will always lack a liiiiittle something for me. Explaining, she says that it is instead cold-soaked in house-made almond or coconut milk, which results in a beautiful consistency that is similar to pudding. What do you picture when you think of oatmeal? During that time, Dream made YouTube content and streamed on Twitch. Its got a classic, easy taste, but the MUSH by itself doesnt feel worth the purchase for me. The duo gradually succeeded in hooking one shark from the platform as Mark Cuban offered $300,000 to expand the business line of Mush. There are several flavors available from Mush, including the original flavor, vanilla bean. Freelance writer who loves dogs and anything related to Japanese culture. We were adamant about that. Furthermore, most of the foods available in the market contain high sugar and spices, which are unhealthy and promote different health conditions. Eaten as a whole meal, I actually didnt feel the need to finish a single package, and stored the remaining bites for later. After generating $120,000 in sales in 2017 and introducing their products at Whole Foods, Kat and Ashley approached the Shark Tank platform to bag a deal with some of the industrys biggest and most successful minds. While I myself work full-time in a creative role, Im not a content creator. While these margins are reasonable and impressed the sharks, there were still more details to cover before a deal could be secured. They began by selling the product in local farmers' markets. Devils Advocate Theory: Does It Help Organisations? Weve got more company updates from Shark Tank Season 9. After making a deal on Shark Tank and appearing on the show, the sales suddenly rose and they were getting orders continuously, they received so many orders that they were out of the packaging. It doesnt shine a light on the countless individuals that have their creative outlets used against them as a sign of wellness, rendering them exempt from any kind of financial support from the UK government. We dont have a customer service department. I also started a new full-time job. I didnt see any berry chunks, just mushy, off-pinkish/grey oatmeal ready for a good spooning. The duo explained that Mush requires no cooking, and anyone can enjoy it without compromising the health benefits. So, when I overheard the term ready-to-eat oatmeal on Shark Tank, my ears perked up like a dog. Mark Cuban raised his hand. The reception was incredibly good. Gamblers fallacy: Why it matters in business? However, Neumann had another creative outlet. "Mush" got featured on Shark Tank USA in December 2018. MUSH soon experienced the "Shark Tank effect',' a sharp increase in sales after appearing on the show (per American Express). MUSH is now available in more than 3,500 retailers nationwide. While many agree that it is one of the best overnight oatmeal products available on the market, several users have noted that the company is relatively slow, in that there is often a multi-week per order. Regardless, my opinion is only my opinion. MUSH co-founders Ashley Thompson and Kat Thomas met while working on Wall Street and connected over their mutual interest in healthy food products (per Forbes).They created one, and went on "Shark Tank" seeking an investment of $300,000 in exchange for a 10% share in their business (per Shark Tank blog). Although the recommended procedure to consume Mush Oatmeal is in its natural state, you can heat Mush Oatmeal before eating. Survivor's blond-haired, blue-eyed Kat Edorsson, a 22-year-old from Orlando, was quickly typecast as this season's fun-loving, ditzy, girl next door. Ashley and Kat Thomas appeared with a nutritious and healthy idea of Mush Oatmeal in the 12th episode of Shark Tank season 9. From there, Ashley tells her that she went to school in New York City, after which she also worked at Goldmine. Complimenting the direction that theyre taking, Rohan subsequently asks about their sales. Our editors independently select the products we recommend. You can also find the Mush on Whole grain, CVS, and 7-11 stores. Flavor-wise, every MUSH is pretty on-point. Its raw food. Mush Oatmeal has surpassed more than $2 million in sales since the Shark Tank episode with an update segment (1102) in the 11th season on the show. Last week I caught up again with Thompsonand this time she brought Cuban into the conversation too. If said roadside gas station were a Wawa? But, with the help of their investor Mark Cuban, they were able to start a new production within a very short period of time of 48 hours and complete the order successfully. With the strawberry flavor, I absolutely wasnt floored. The biggest testament was the thousands of emails that came in. While going booth to booth at the Little Italy market, I came across one called Mush. 2,397 following. How its become a church-replacement therapy of sorts for San Diego. When the MUSH partners appeared on "Shark Tank, they reported revenue of $70,000 through farmers' markets, $120,000 in current sales, and projected sales of $900,000 the following year. Thats how you get the nutrients. Instead of cooking oatmeal, you soak old-timey oats (rolled oats) in a liquid (often nut milk), with various flavorings. Copyright 2022 Wealthy Byte. They currently have their product on Amazon. In season 9, episode 12 Kat Thomas and Ashley came on Shark Tank with a nutritional idea of Mush. Each almond represents about 10-15 calories. Demonstrating the grab-and-go convenience, she pops off the lid to show the sharks its contents, which includes a little spoon. As negotiations intensified, some of the sharks contemplated the idea of making an offer. Moki Doorstep: What Happened After Shark Tank? I am grateful for that, says Dream. We ran out of our iconic containers. Let me know if you think Im totally wrong! So, they decided to start their own brand food industry Mush to serve healthy with a motive to change the world. We wont do go into agave or maltodextrin. Mark Cuban is an American billionaire Entrepreneur, Television personality, and Media proprietor who is an investor of many start-ups along with Mush. 73.9K followers. Mush got featured on Shark Tank USA in December 2018. Furthermore, Mush Oatmeal preserves its mineral and vitamin content as they do not require heating. Since then, the company has secured additional funding from Peter Rahal, co-founder of RXBar and leader in the consumer packaged goods space. The product was MUSH, a ready-to-eat oatmeal brand that was pitched as a ready-to-eat, healthy breakfast by entrepreneurs Ashley Thompson and Kat Thomas. Mark was saying "They dont want to be Pop Chips, they want to change the world." Pointing out that they need more money, he is willing to offer them $400,000 for 20% of the company. However, Rohan was the first shark to offer a deal, calling a proposal of $400,000 with 20% stakes in the company.if(typeof ez_ad_units!='undefined'){ez_ad_units.push([[300,250],'wealthybyte_com-large-mobile-banner-2','ezslot_14',174,'0','0'])};__ez_fad_position('div-gpt-ad-wealthybyte_com-large-mobile-banner-2-0');if(typeof ez_ad_units!='undefined'){ez_ad_units.push([[300,250],'wealthybyte_com-large-mobile-banner-2','ezslot_15',174,'0','1'])};__ez_fad_position('div-gpt-ad-wealthybyte_com-large-mobile-banner-2-0_1');.large-mobile-banner-2-multi-174{border:none!important;display:block!important;float:none!important;line-height:0;margin-bottom:7px!important;margin-left:auto!important;margin-right:auto!important;margin-top:7px!important;max-width:100%!important;min-height:250px;padding:0;text-align:center!important}. So companies added sugar to make it taste better. To make it worldwide, Kat Thomas and Ashley Thompson came on Shark Tank to make a Pitch of $30,000 for 10%equity. What is the difference between Mush Oatmeal and traditional oats? 1 / 36. However, you have to store your oats in recommended conditions. Just as hes about to elaborate further, Rohan chimes in that other competitors are priced much lower. Thomas is a variety streamer on Twitch, recently covering titles like No Mans Sky and Firewatch. We may earn a commission on items bought through our links. On her drive back to San Diego from LA(she splits her time between the two cities now), I spoke with Kat Thomasabout the Shark Tank experience, and their big ideawhich, turns out, is much larger than overnight oats. Love 0 Sad 0 Happy 0 Sleepy 0 Angry 0 Dead 0 Wink 0 Healthy, nutritious, beta-glucan fibrous oatmeal, $300,000 For 10% With An Unlimited Line Of Credit, Soaking in dairy-free milk increases nutrition. While its just as easy to digest as traditional oatmeal, she highlights the fact that it is packed with much more nutrientsas they havent been cooked off. They ended up making a deal and MUSH has been around ever since. Both of them were food lovers but wanted a healthy alternative as they researched that there were not many options to go for, especially for the individuals who have a busy schedule. As with a lot of relationships that ended and it was time for me to change up my approach because I needed to solely support myself again which meant I had to be healthy enough to work - I didnt have a choice.. Continuing, she states that they initially sold the product at the farmers market during the first year to get feedback, from which they did $72,000 in sales. It literally looked like mush. Our Mush update is exciting because Mark Cuban finalized the deal with the company. However, Mark wanted an unlimited line of credit from the company. Never heated. With that said, it would appear that the company is quick to address any issues that customers may have on the site. Celebrating 50 Years of Women's Varsity Athletics at Duke, 2021 by Duke Athletics | Terms of Use | Privacy Policy. She was named Journalist of the Year at the MCV Women in Games Awards 2019, as well as in the MCV 30 under 30 2020. The idea of developing a healthy food alternative became her passion, and she quit her job to bring her product. Unlike Facebook, however, the general consensus on the product seems to be more positive. Today, a number of flavours are available including apple crisp, vanilla bean, blueberry, and dark cacao. On their official website, the oatmeal snack also has a 4.5-star rating out of over 600 reviews. Girl with Deadly Inherited Condition Cured with Gene Therapy. Grab and go out of the fridge. You can get Mush Oatmeal in different flavors like vanilla bean, wild blueberry, dark chocolate, and crisp apple.if(typeof ez_ad_units!='undefined'){ez_ad_units.push([[300,250],'wealthybyte_com-medrectangle-4','ezslot_1',168,'0','0'])};__ez_fad_position('div-gpt-ad-wealthybyte_com-medrectangle-4-0');if(typeof ez_ad_units!='undefined'){ez_ad_units.push([[300,250],'wealthybyte_com-medrectangle-4','ezslot_2',168,'0','1'])};__ez_fad_position('div-gpt-ad-wealthybyte_com-medrectangle-4-0_1');.medrectangle-4-multi-168{border:none!important;display:block!important;float:none!important;line-height:0;margin-bottom:7px!important;margin-left:auto!important;margin-right:auto!important;margin-top:7px!important;max-width:100%!important;min-height:250px;padding:0;text-align:center!important}. With all the press that theyve been receiving lately, they are most likely kept busy as it is! Being a counter culture. But to me, there was one flaw. What Happened to Pavlok After Shark Tank? So 30 calories of almonds represents 20-25 percent of the serving. Yup, eating MUSH. Mark is pretty quiet and asks really good questions. The health stuff started around 2004, I want to say.. After gathering positive feedback on their product from the farmer market, the duo head to the famed Shark Tank platform to pitch their business plan and hook one shark on board. After this venture Kat set out on a passion project with a friend to bring a health food product to market. Sometimes it takes years to get anything concrete. A lot of the store-bought brands are just glorified water. Throwing out a random idea, Rohan suggests that they might be packing too much product in one container. They started presenting in the farmer market to collect feedback about taste, digestion, nutrition, and healthy living. Here is the complete analysis! Que college me sitting on the couch on a weeknight with my mom circa 2017. Though, Mark Cuban didnt agree with me. Eat real food. Thompson and cofounder Kat Thomas met in 2012 as recent college grads. Likewise, eating outside food is not beneficial and can ruin your immune and digestive system. It does not contain dairy, gluten . We like what the HPP does to the consistency and texture. - an illness that would take two years to identify and diagnose, and even longer to accept. It gets to the point where its overwhelming. Many months have passed since Kat and Ashley walked away with a $300,000 deal with Mark onShark Tank. With further prompting from Rohan, she subsequently tells the sharks that they sell for $3.99 retail. Seconds later, Mark expresses that he disagrees. Each container was promised to be rich in flavor, high in fiber, gluten-free and naturally sweetened by dates for zero added sugar. After praising the taste of the ready-to-eat oatmeal products from Mush, Ashley and Kat started to tell the sharks about their companys history. casinomir, Mush Net worth Update (Before & After Shark Tank), EverlyWell Net worth Update (Before & After Shark Tank), Reely Hooked Fish Co Net worth Update (Before & After Shark Tank), The Top 5 Best Services for Traveling in London, UK, Surfset Fitness Net Worth 2023 Update (Before & After Shark Tank), Nit Ninjas Net worth Update (Before & After Shark Tank), GoGo Gear Net Worth 2023 Update (Before & After Shark Tank), The Ave Venice Net Worth 2023 Update (Before & After Shark Tank), Brewers Cow Ice Cream Net Worth 2023 Update (Before & After Shark Tank), Bark em To Go Net Worth 2023 Update (Before & After Shark Tank). Ashley was working in Manhattan and I was working in London. Shein Business Model Breakdown: How Shein makes money? 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