Categories: Featured Social Media and Influencer Marketing, Your email address will not be published. One&Only Resorts actively encourages guests to post their pictures by asking them to tag the hotel, its location, or the hashtag #OOMoments. Pro Tip: By showing everyday scenes of local life in your neighborhood, you’ll help create a connection with your guests, making them feel part of your community before they even arrive. And it may mean rooms with no notepads and pens — and no minibars. In the case of Watsons Bay Boutique Hotel, coastal colors and summery pinks are used to encapsulate the hotel’s destination and appealing climate. Wednesday 13 March 2019. Stay on top of hotel distribution and marketing trends. Since opening its doors back in May 2017, The Ned has already amassed over 91,000 followers. Advertisement. But with the opening of Ian Schrager’s second Edition hotel in NYC, that might soon change. Glassdoor gives you an inside look at what it's like to work at Edition Hotels, including salaries, reviews, office photos, and more. 185,052 were here. Shots of favorite restaurants, tea rooms, florists, and charming bookstores all help to create a feeling of day-in-the-life authenticity. Today, its Instagram account leverages the star appeal of numerous bloggers and influencers as they strut and pose around this oh-so-glamorous property. A visually inviting account as a whole also gives users a reason to follow your hotel instead of just liking single posts. By mentioning noteworthy Portland sights and creating helpful neighborhood guides, The Society Hotel’s Instagram account goes beyond mere visuals to promote the kind of experiences that will inspire its audience. This strategy will add variety to your Instagram account and help your followers feel more connected to your destination. Sign up for Travel Tripper's newsletter to get the latest news, tips, and resources delivered to your inbox. Just like any form of marketing, trying to appeal to everyone on Instagram can make you come off feeling bland and forgettable. To inspire your Instagram marketing strategy, here’s our 2019 edition of the top 10 hotels on Instagram. Pro tip: Consider having a consistent color scheme throughout your Instagram account to build a clear brand identity. Edition is a step above the tired hotels of WeHo, with a chic cosmopolitan feel and common areas to boot. So if your hotel has lots of unique decor and interesting design elements, make sure they feature heavily to inspire your followers. The mobile social network with its heavy focus on visuals has ballooned to more than 1 billion users worldwide, many of whom come to it for travel inspiration. Designed by Ian Schrager—a pioneer in the luxury and boutique hotel industry—the popular hotel is most frequently featured on Instagram for … With a staggering one billion monthly active users, Instagram’s undeniable power to influence consumer decision-making continues to grow. In addition to building awareness and inspiring travelers, Instagram can now also be used to drive direct business with its booking feature. Photo: Courtesy of Edition Hotels. The result is a refreshing collection of individualized hotels (the anti-hotel chain), representing a new generation of luxury. Georgian architecture gives way to Belle Epoque detailing … A collection of one-of-a-kind hotels, showcasing superlative dining, entertainment & amenities for guests & locals in the know. A collection of one-of-a-kind hotels, showcasing superlative dining, entertainment & amenities for guests & locals in the know. @elfennmarrakech, 99.8k followers. Pro tip: Instagram is packed with perfectly composed travel images that inject a sense of wanderlust, but it’s also a place where your images can tell a story. A collection of one-of-a-kind hotels, showcasing superlative dining, entertainment & amenities for guests & locals in the know. Take The Plaza: this hotel has a rich history, from hosting Hollywood hotshots to the series of Eloise books set within its iconic halls. Pro Tip: To really connect with your target audience, think about the kind of content and visual style that clicks with them. Creating a unique visual style that resonates with your target demographic can help you gain far more attention than trying to replicate what everyone else is doing. Reasons to prefer hotels over Airbnb / vacation rentals. The latest in distribution, sales, and marketing trends for hotels. The Shanghai Edition Luxury Hotel is Now Open – Robb Report 188,421 were here. Pro tip: Use Instagram Stories Highlights to promote your most engaging content. Each EDITION hotel is refreshing and original—designed for nuanced, enchanting, and truly memorable experiences. The Edition® Hotels are known for a variety of individualized hotels, located in the gateway cities around the world, such as London, Miami Beach, New York, Barcelona, and more. Pro tip: Collaborate with social media influencers to give your own social media presence a boost and increase your fan base. Leading up to the grand opening, The Ned also used Instagram to build buzz with behind-the-scenes photos and video. The Istanbul EDITION opened in 2011, and the London outpost is due to open this autumn. This will help give your property a distinct mood and personality. She is an admitted travel junkie and loves finding amazing hotel deals when booking direct. Contact her at nancy.huang@pegs.com. 13 Mar 2019. 13.9k Followers, 207 Following, 194 Posts - See Instagram photos and videos from The West Hollywood EDITION (@wehoedition) Offering a magical location in unique glass igloos, the Instagram account of this resort in Finnish Lapland focuses on the pristine landscape and experiences that attract adventure-seeking travelers. As part of a recent Instagram takeover, Grand Hyatt Singapore worked with Charlotte Mei de Drouas (a TV host/presenter and nutritionist) to provide behind-the-scenes coverage of its global final of Hyatt’s ‘The Good Taste Series.’ Charlotte went into the hotel kitchen to watch Hyatt’s best chefs produce Instagram-worthy dishes from their culinary repertoire! A feast for the eyes, Shangri-La Maldives feed is full of pretty party people lounging in oceanside hammocks and enjoying sunset meals on the beach. Maximize revenue with an all-in-one reservations platform and innovative demand generation services. Simple stuff, but a nice example of how an independent hotel is embracing this exciting new marketing tool. This feature will help keep your current followers engaged and give new visitors an easy way to learn more about your brand. From one of the world's most exclusive private islands to thrilling safaris via a magical Moroccan kasbah , each location is unique and has been personally selected by our owner, Sir Richard Branson and is designed to be your home away from home From outrageous pools to exotic locations and camera-ready decor, these highly-rated hotels are sure to up your Instagram game. Think about composing shots that invite guests into the scene rather than keeping them at a distance. Come spring, Schrager will bring the brand back to New York with the opening of the Times Square Edition. Nancy is the Senior Marketing Director at Pegasus and expert in strategic communication, brand development, and content marketing. Today (June 24, 2019 ): Top 10 hotels with the most Instagram followers.. Instagram is big in the world of travel. There are a host of ways you can leverage IGTV, from promoting events and experiences, to showing off your facilities or providing tours of your destination. Follow the Edition Hotels on Instagram to glimpse inside their London, Istanbul, and Miami Beach locations (hotels in New York, China, and Abu Dhabi coming soon). The Bodrum EDITION is just steps from the bay, 3 kilometers from Yalikavak Marina at the western point of the Bodrum peninsula, and minutes from Bodrum Castle and Bodrum Amphitheatre. Allowing guests to observe the staggering array of flora and fauna from the vast panoramic glass walls and wraparound terrace of the steel and glass structure - built using … With Airbnb, there aren’t really very many good ways to use points to pay … Required fields are marked *. Sign up for Travel Tripper's newsletter to get the latest news, tips, and resources delivered to your inbox. As well as building awareness and inspiring travelers, independent hotels and global chains can now use the platform to drive direct bookings. Social media has changed the way we travel, with #instaworthy hotels luring in travelers looking for that perfect snap. She is an admitted travel junkie and loves finding amazing hotel deals when booking direct. Analytics and Conversion Rate Optimization, Customer Loyalty and Reputation Management. Your email address will not be published. This boutique hotel in Portland, Oregon maximizes engagement by using its posts to promote the destination. Be sure to collaborate with influencers who align with your brand values and your guests’ personas. Ringing in the New Year in New York City will look a little different this time around. 185,096 were here. Stay ahead of distribution and marketing trends with scalable, flexible multi-property solutions. Hotels have been devastated by the pandemic. The latest in distribution, sales, and marketing trends for hotels. Pro tip: Include plenty of photos of guests having fun at your property. Facebook’s Head of Travel reveals their ambitions for travel planning and booking, Integrating local experiences to differentiate your hotel, The future of the CRS: Digital marketing connectivity and open APIs, How hotels will need to adapt Duty of Care policies for the coronavirus pandemic, The essential digital marketing & demand generation strategy checklist for hoteliers, [Webinar Recap] 3 Steps to Creating a Data-Driven Strategy for 2020. EDITION Hotels / Instagram. The Instagram account of this chic London hotel … As you can see from the image below, Highlights appear as a series of round icons or albums that sit front-and-center on your Instagram profile. The now notorious incident in which a Black 14-year-old teen was wrongly accused of stealing a white woman’s iPhone at a hotel in New York City is causing outrage across America. While gaining less exposure, this tactic will help you become more ‘findable’ to your target audience. Here, guests and locals alike a locally-sourced menu inspired by the richness of the … Will Facebook Recommendations create a new channel for hotel bookings? Hi everyone, Edition38 have decided with all the uncertainly that Covid-19 is causing is to cancel Early Edition 2020. The West Hollywood EDITION is located on the corner of West Sunset Boulevard and North Doheny Drive, where West Hollywood meets Beverly Hills. #editionhotels. In addition to favorite local businesses, include shots of local landmarks, tourist attractions, and scenes of everyday life. Check out the selection of “Top Posts” featured under your location tag to discover what guests love about your hotel. Experience a luxury safari in South Africa at Ulusaba, Sir Richard Branson's Private Safari Game Reserve. There’s always something special that makes one hotel look cooler than another, and Instagram is the perfect place for you to prove how cool your hotel is. And the majority of the shots are taken by guests. Bringing an…” Featuring 140 guest rooms and 48 suites with 2 penthouses. Keith Bedford. Quirky, playful and unashamedly cheeky, the Instagram account of this hip B&B in Brooklyn and Nashville grabs attention with its striking and sexy images. But what we really love is the way the images are shot to create a feeling of intimacy and context. It’s much better to hone in on a type of visual style that inspires your core market and celebrates your own unique persona. Pro tip: Showcase unique products or designs in your posts to inspire your followers and provide ideas that they can replicate in their own homes. Monday newsletters always feature top 10 travel lists to inspire. Edition hotels set themselves apart by appealing to a new kind of demographic: trend-conscious, multi-generational travellers who value the slick yet unobtrusive vibe upon which the brand thrives. Valeria Hinojosa, a Bolivian private banker turned influencer with 129,000 Instagram followers, specializes in promoting eco hotels around the world, for which she charges upwards of $3,000. dam-images-daily-2015-07-david-rockwell-ian-schrager-david-rockwel-new-york-edition-07.jpg “We started out with great bones, and one of the things we had to work with was the vaulted ceiling. Türkiye’nin yeni eşcinsel merkezi BOSRUM! Welcome to Marie Claire, the site that women turn to for information on fashion, style, hairstyles, beauty, womens issues, careers, health, and relationships. Location Map. The opportunities are virtually endless. Staff at The Bodrum EDITION are both practiced and arch, there when you need them but leaving the “Yes, sir,” behind. 446 Likes, 12 Comments - EDITION Hotels (@editionhotels) on Instagram: “Introducing the next chapter in the growing EDITION legacy: #TokyoEDITIONToranomon. A lot of global hotel brands still haven’t used IGTV (Instagram’s new video format). Pro Tip: More than ever, travelers want to stay somewhere unique and special. Empty Hotels Get Second Life as Tiny Apartments During Pandemic Developers are converting closed hotels and motels into housing, aiming to offer affordable units in hot markets with high rents Airlines and hotels are reporting steep falls in bookings. Astarte Suites Hotel Santorini creates a distinctive visual style themed around this Greek island’s dazzling azure skies and seas. Sparkling glasses of rosé, fresh plates of seafood, and glamorous beachfront celebrations. Book Now. The focus on soft blues as a visual theme creates a consistent color scheme, while reminding you about the serene lifestyle that awaits at this idyllic island retreat. Inspiring travelers with Facebook’s new Trip Consideration, The future of the CRS: Digital marketing connectivity and open APIs, How hotels will need to adapt Duty of Care policies for the coronavirus pandemic, The essential digital marketing & demand generation strategy checklist for hoteliers, [Webinar Recap] 3 Steps to Creating a Data-Driven Strategy for 2020. Instead of perfectly made beds, images of hotel rooms often feature ruffled sheets. Owned by Vanessa Branson (sister to Richard Branson), the boutique El Fenn Marrakech dazzles with its gorgeously styled rooms, matching contemporary flair with traditional Moroccan design. Shots of celebrations and large social gatherings are featured prominently. The vast majority of people will be happy for you to do this — especially popular social influencers looking to increase their own exposure. All content is posted anonymously by employees working at Edition Hotels. Miami EDITION Over the next three years, 11 more hotels under the Edition brand are set to open across Asia, North America, and Iceland — each with its own accompanying restaurant. User-generated content has a feeling of authenticity that can help to boost engagement levels beyond simply posting self-promotional content. While in hotels on layovers around the world, Young became transfixed by something they all had in common: funky floor coverings. Bleached-out images create a cool vintage look, but what really stands out is the way this account shows off the local neighborhood. EXPERIENCE EDITION. Pro tip: Create a unique hashtag for your hotel and encourage followers to use it when posting their favorite images. JamesEdition - the World's Luxury Marketplace. The location of the new venue is no accident. The boutique hotel features 108 guest rooms, suites and villas, most with views of the Aegean Sea — some with private pools, balconies, and gardens. These are then reposted to the hotel’s thousands of followers and marketing channels. Osbourne Hotel does a great job of engaging its followers by using Instagram Story Highlights. When taken from the plush surroundings of a sleek luxury hotel such as New York's five-star Mandarin Oriental, the Instagram envy rating goes through the … One of National Geographic's Unique Lodges Of The World, Mashpi is nestled in the cloud forests of Ecuadorian Chocó, a biodiversity hotspot. In these instances, natural shots are often better than polished photographs to cement that day-in-the-life feeling of authenticity. We doubt social restrictions will be relaxed enough in time to run the show. The top 10 hotels on Instagram, 2019 edition, playing a game on the hotel’s tennis courts, Analytics and Conversion Rate Optimization, Customer Loyalty and Reputation Management. Explore 200,000+ luxury listings: homes, cars, yachts & private jets for sale in 120 countries. Nov 8, 2019 - 1,029 Likes, 11 Comments - EDITION Hotels (@editionhotels) on Instagram: “Beach, Eat, Sleep, Repeat at the #BodrumEDITION” Scenes of friendly fisherman, the neighborhood market, and fresh cacao plucked fresh from the hotel garden instantly make you want to hop on the plane and live like a local. Ian Schrager, famous for the Mondrian, Delano, Royalton and Gramercy Park Hotels, among others, has branched out into a brand of "lifestyle hotels" called EDITION. The hotel’s Instagram is pure visual eyecandy, showcasing the property’s beautiful indoor and outdoor spaces, from the nature-surrounded pool and color-splashed rooms, to antique furnishings and velvet sofas in communal sitting areas. Just be sure to place them in the first comment of your post (rather than in the caption) to keeps things clean and less salesy. During its ‘Glorious Garden Party’, the hotel posted a clip of its staff pouring a Champagne tower and a video of two former tennis legends playing a game on the hotel’s tennis courts. Their account also features plenty of user-generated content, including perfectly framed shots from major Instagram influencers. So, if you want to make your hotel more ‘instagrammable,’ as is the prevalent buzzword, and integrate a proven Instagram strategy for hotels, read on and follow our handy tips. By Bystander. Located by the beach, Morena at The Bodrum EDITION is a sun-loving daylight restaurant offering a fun, unapologetically free, vibrant experience inspired by spices of the Bazaars. Schrager recruited chef John Fraser for all Edition food, including 701West. When they scan the bed, the paint is still there. Over the next three years, Marriott International’s Edition Hotels is poised to open 12 new hotel projects spread across four major global hospitality regions, representing a bountiful and prolific expansion for Edition Hotels. Coming Soon. Since we featured Firmdale Hotels in our first list back in 2015, they’ve boosted their Instagram followers from just over 10,000 to over 67,000. Town Hall Hotel. We're on the lookout for talented and ambitious individuals to join the team. The Edition is a couple hundred dollars less than the luxury mainstays you'd find further uptown, but it's just as comfortable and (depending on your taste) even better and feels more contemporary. As online video consumption increases, think about hosting a takeover to promote the destination duvet to enjoy a sleep. We feel this is the way this account shows off the local neighborhood than just visual eye candy these. 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